I was taking a gander on Ads of the World and I stumbled upon this one: http://adsoftheworld.com/media/print/dr_pet_frisbee
The Advertising Agency that produced this ad is called "Unitas/RNL" which is located in Santiago, Chile.
The picture is of a dog playing catch with a frisbee but is completely looking in the other direction. The ad didn't have any copy except for the logo at the bottom of the page for Dr. Pet Eye Control. I thought this was a very effective approach and I'm sure the rest of the campaign carries the same excellent message.
Tuesday, February 2, 2010
Tuesday, January 26, 2010
TWITTER!
Twitter, once viewed as a failure but not anymore. Read the article below.
http://www.cnn.com/2010/TECH/01/26/has.twitter.peaked/index.html
http://www.cnn.com/2010/TECH/01/26/has.twitter.peaked/index.html
Sunday, January 24, 2010
Bored @ Work
10 Effective Ways to Deal With Hurt/Pain/Stress/Disappointment!
1) Music.
I know this may seem counter-productive, but listening to songs that you can relate to your situation really helps. I find it calms me and instead of me having to think.
2) Actively NOT thinking about it.
When ever an unwelcome thought comes into my mind, I consciously tell myself not to acknowledge it. This is what I find to be the best defense when in public, with family or at school. It's surprising how much of a distraction it is when you're literally making yourself not think about something.
3) Over-analyzing.
The opposite of ignoring thinking about the situation, it's really effective to simply talk about every little detail. The more you repeat it, the less it bothers.
4) Reading.
Again, this may be more relevant to me than others, but I find a book or magazine to be the greatest form of escape.
5) Avoiding self-pity.
Point blank. Don't blame yourself, that only makes it worse.
6) Caffeine.
It's legal and it's relatively safe. The hyper feeling through your body when you have a certain amount is awesome.
7) Allow yourself to be angry.
Scream. Shout. Kick things. It honestly helps to wear yourself out in rage, then fall back into a calm state.
8) Blog it.
Because we have to in this advertising program, why not.
9) Clean.
Organizing things could be like a metaphor for cleaning up my life. Either way, alphabetizing DVDs and sorting clothes gives me a feeling of purpose and of distraction.
10) Get distracted with friends.
Self-explanatory :)
1) Music.
I know this may seem counter-productive, but listening to songs that you can relate to your situation really helps. I find it calms me and instead of me having to think.
2) Actively NOT thinking about it.
When ever an unwelcome thought comes into my mind, I consciously tell myself not to acknowledge it. This is what I find to be the best defense when in public, with family or at school. It's surprising how much of a distraction it is when you're literally making yourself not think about something.
3) Over-analyzing.
The opposite of ignoring thinking about the situation, it's really effective to simply talk about every little detail. The more you repeat it, the less it bothers.
4) Reading.
Again, this may be more relevant to me than others, but I find a book or magazine to be the greatest form of escape.
5) Avoiding self-pity.
Point blank. Don't blame yourself, that only makes it worse.
6) Caffeine.
It's legal and it's relatively safe. The hyper feeling through your body when you have a certain amount is awesome.
7) Allow yourself to be angry.
Scream. Shout. Kick things. It honestly helps to wear yourself out in rage, then fall back into a calm state.
8) Blog it.
Because we have to in this advertising program, why not.
9) Clean.
Organizing things could be like a metaphor for cleaning up my life. Either way, alphabetizing DVDs and sorting clothes gives me a feeling of purpose and of distraction.
10) Get distracted with friends.
Self-explanatory :)
Monday, January 18, 2010
Julien Moulin - Freelance Art Director
My Humble Opinion On http://www.julienmoulin.com/
When I logged onto the website, I couldn't help but notice the GIANT ugly font expressing a quote made by Victor Hugo. The font used for "Victor Hugo" was different from the quote and did not work well together at all. Not to mention it was very hard to read considering there were strange pictures or designs coloring in the letters. On a good note, the menu was clear and readable. Navigating from one page to the other worked out swell.
The clicked on the tab "Work" and it took me to a page with vast array of clients or projects this fellow has completed. He had so many to chose from from many different types of media. I was quite impressed by this. If I were an employer looking to hire, I suppose I would let him know to only put your best works on the site because prehaps this looks to cluttered. But as a student taking a gander at this, I liked all the variety. As I continued on to the next tab on the homepage I came across the "About" tab. In my opinion, I would have put the "About" tab above the "Work" tab. This character should introduce himself first.
Once I entered the "About" page I learned that he has been in the business of design since 1992. He was a freelancer in France working on mainly print but lately started using other types of media to show his design skills. Probably a good idea. His biggest client he claims is "Volkswagen" and "L'oreal".
The following tab after the "About" was the "Contact" tab. All it had was his e-mail and a random collage of photographs. I didn't like it all, the pictures were all random and just looked placed there. If you're in design perhaps you should do something cool rather than copy & paste pictures.
For a freelance site, I do not think this one is very professional or effective looking. I found it plain and did not give a lot of contact information valuable to people. If you are going to go into Art Direction, design something outrageous. Especially if you are freelance and want people to notice you, do something they will remember. The homepage was not something memorable at all. Just copy with a weird fill-in. I realize I may have butchered this website into bits but really it was not anything special.
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